18 Aug Conversations with a founder: Busiswa Lutshaba
On this months founder’s corner we are chatting to MissBlu from Blu Space!
StartupGuy: Please introduce yourself and your startup…
My name is Busiswa Lutshaba & i reside in Cape Town in Khayelitsha to be specific. My startup is called Blu Space & our key focus is Events & Communications using public relations as our tool.
SG: In layman’s terms, how does it work? (In other words how would you explain it to your grandmother)
Blu Space events & communications is a service start up. Our role is to create a connection between the business & their respective market. We come up with strategies on how to be visible as a business & how to connect with the Market.
SG: Who are the founders and what are their backgrounds?
Busiswa Lutshaba is the founder. My expertise range from customer services, broadcasting & public relations. Recently a fellow entreprenuer has joined the team & handles the role of a strategic manager.
SG: What’s the startup scene/culture like where you’re based?
I reside in one of the top economical & innovative hoods in Cape Town. Social entreprenuership is encouraged on a daily, to turn hobbies into economic businesses that will create jobs for the unemployed.
SG: How did you come up with the idea for your startup?
I am a communications student & i major in Public Relations. The passion & the drive was derived through my studies.
SG: Why now?
I have been doing what i do now for a good two years, i feel it is time to graduate from being a StartUp & grow the business & expand networks.
SG: What problem does your startup solve?
We diagnose the gap between the business & the consumer & create a relationship &/or awareness on the business to the consumer. We are the path to the clients market.
SG: What is your competition?
Competition would be the few businesses who offer the few services Blu Space events & communication offers, competition is said to be afterall healthy.
SG: And what’s your secret sauce?
Passion! I’am very passionate about what & always strive to learn new methods that will aim at being the best in my craft/expertise.
SG: What are some milestones you’ve achieved?
-making it to the top 50 recognised entreprenuers for the Youth Start up challenge, by the City of Cape Town. Appearing in the local newspaper a few times in light of the startup.
SG: What’s your next milestone?
Create long term business relationships with clients & being a fully functional & recognised business with a team.
SG: Who are some of your mentors and business role models?
Mentors include Siyavuya Mlungu, a mentor & business coach from Khayelitsha. Role models are the wide range of entreprenuers that come from the hood & who are doing exceptional.
SG: What’s next for Your Startup?
We want to own the communications space in the social entrepreneur sector & create a lifestyle of successful businesses through mobile offices. Create a culture of collaborations & Converting hobbies/passions into sustainable startups.
SG: Where can people find out more: